SEO / SEM

Google PageRank: What is it? Is it Important for SEO?

Question #1: What is Google PageRank? Google PageRank (PR) is a number that represents the importance of an individual web page in the eyes of Google. So, when lots of web pages link to a specific web page, it shows Google that the page is popular. That means good stuff to Google because their ultimate goal…

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Google SearchWiki Debuts

The long anticipated Google SearchWiki has launched. Google calls it “a way for you to customize search by re-ranking, deleting, adding, and commenting on search results.” Now you can move pages that you like to the top of the page, or even add a new site. You can add your own notes and delete results…

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The Power of “Being There”

The beauty of paid search is that it can be adjusted so fast and so easily that I can help my clients respond to whatever is happening in their business. Here is an example of why it is so important to “Be There” when people are looking for your business’s services on the web. I…

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Who Needs a Search Engine Marketing Consulting Firm?

If you have a small business (a small business is generally defined as having under 100 employees, see: http://en.wikipedia.org/wiki/Small_business), you may not think you would need to hire a search engine marketing consulting firm. However, the fact that more and more businesses every day are marketing their products and services online, most small businesses are…

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