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How To Use Facebook Offers for Business Pages

In May of 2012, Facebook introduced a new feature for Facebook Business Pages called “Facebook Offers.”  We read a lot of articles about the success of Offers, but the feature seemed to only be available for brick and mortar retailers. As of last week Facebook Offers became available for all Pages with 400 or more fans. So,…

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How to Use Promoted Posts to Rock Your Facebook Page

In May 2012 Facebook announced a new advertising option for brand and business Pages, the “Promoted Post”. You may have noticed that last winter Facebook significantly reduced the percentage of fans that see your Page updates. Now, when you post a status update on your Page it will be served up only to approximately 16% of…

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The Basics of Facebook Interest Lists

What is a Facebook Interest List?  Facebook continues to roll out new features (the big one is Facebook Timeline) and Interest Lists are one of the latest. Interest Lists are Facebook’s way of de-cluttering your newsfeed. You will now be able to categorize the Pages and people you “like”, “follow”, and “subscribe to” into different groups.…

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The Anatomy of a Facebook Timeline

The Anatomy of a Facebook Timeline Facebook is replacing Business Pages with Facebook Timeline for Business. In order to help with this transition to Facebook’s latest change I’ve broken Timeline for Business into a few simple steps. Your Facebook Timeline will be the first page the public will see (fans and non-fans) so you’ll want…

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Facebook’s Timeline & What it Means for Your Brand

This article, written by Karen Lewis of Simply Amusing Designs, appeared on March 1, 2012. It’s a simple overview on the big changes that will affect Facebook Pages on March 30. Karen is a great designer and a really smart cookie and I think you will find this explanation very easy to understand. You can link…

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What Facebook Can Tell Us about Our Country

I manage many different Facebook Pages for my clients. For one client in particular (a consumer packaged goods company) every now and then a status update generates comments that really touch my heart. I want to share some them with you: “Fill in the blank: All I want for Christmas is __________________________.” Peace of mind…

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Facebook Changes: Why the Anger?

Facebook rolled (some say “steamrolled”) out major platform changes this week, in case you haven’t noticed! Those of us in the industry knew they were coming, although most of us didn’t know exactly what all the changes would be. Facebook has the right to make changes on their platform. Some industry folks see all the…

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Facebook Privacy Settings, How to Change Them

Many of you have asked me how to adjust the privacy settings for your Facebook personal profiles. Facebook tends to make changes to this feature a lot, so it’s good to go in every now and then and make sure your are set the way you want them. Here’s a Step-By-Step guide to customizing your privacy…

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Do You Hate Social Media?

As a Social Media expert I am frequently referred to businesses that need my help. I work with large companies, online retailers, and marketing agencies. But I have many clients that fall into the “small but successful”, category, too. And, the majority of these “small but successful” businesses are owned by really smart, really fearless,…

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How to Change the Order of Facebook Page Tabs

The new Facebook Business Pages layouts are now the only layout available. If you had not upgraded your Page until now, you may be dismayed to wake up this morning and find that it was updated for you! So, there are a lot of places on the web where you can get help and information…

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