Content Marketing

The Difference Between Categories & Tags in WordPress Blogs

A topic that causes a lot of confusion for business bloggers and a question that comes up frequently in my online course, Blog School, is this: “What’s the difference between categories and tags in WordPress blogs?” Yep, it is a little tricky. If you simply perform a Google search to try to get the answer you’ll likely get results that don’t…

Read More »

A Simple Blog Template for Compelling Business Blogs

In my Blog School course, I teach business owners how to create and publish blogs to be used as marketing tools. The goal of business blogs is to attract an audience, engage them and nurture them into paying clients and customers. But because blogging can seem like a daunting challenge, I’ve created a simple blog…

Read More »

How To Recycle Your Blog Posts

Here’s a great tip to get more mileage out of your marketing: recycle your blog posts! If you’re like most business owners you only have time to create about one blog post a month. But that doesn’t mean that you only have one piece of content to share during the month. The smart way to blog for marketing…

Read More »

Is Online Marketing A Waste Of Time?

As a successful business owner you likely have a zillion things on your to-do list. I know I do. Before diving into online marketing efforts such as blogging, using social media or building an email list, you need to know if it’s really worth it to your bottom line. So, let me ask you a question. If…

Read More »

How You Can Create Winning Email Subject Lines

  In last week’s post I gave you a challenge. (In case you missed it, click here to read.) I asked you to guess which email subject line resulted in more opens from two recent email blasts we sent. Did you guess right? Here are the winners: Campaign #1 A. Why You Don’t Need A Blog…

Read More »

How To Test Your Email Subject Lines

    Have you ever sent out an email blast that was opened by only a fraction of the people on your list? Argghh. It’s happened to me and I know how it feels. It’s a bummer when you worked hard to create stellar content that only a people read. Are you talking to air? Well,…

Read More »

Why You Don’t Need A Blog Calendar

I teach a course in business blogging, so it would be natural to assume that I have a well-organized blog calendar packed with inspiring topics all tightly scheduled well into the future, right? Well, I don’t.     The truth is, I’ve attempted to use a blog calendar many times over the past few years. I’d invest hours into set-up and schedule a…

Read More »

3 Reasons Why Blogging is Smart for Business

When you hear the word blogging, what’s your first reaction?  Is it Urghh!? I can understand that. But let me assure you that blogging does not have to be a pain in the you know what. Blogging is smart for business and here are 3 reasons why: Reason #1 – Blogging nurtures relationships with potential customers. The…

Read More »

A New Way to Build An Ideal Facebook Audience In Only 4 Steps

The other day I discovered a feature that is a super cool way to grow an ideal Facebook audience. I am really jazzed about it and want to share it with you. As you may know, I’m all about marketing that will attract your most perfect, ideal customers. This new Facebook feature hits the nail on the head. It enables you to invite people who have “liked”…

Read More »