Blogging

I Screwed Up

    I have a confession to make: This week I screwed up. I’m late with my blog post. The due date I set was Monday with a few days for reviewing and editing before posting early Thursday (today) morning. Well it’s now 11:58am on Thursday here in New York, and I’m still working on…

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4 Cool Ways To Repurpose Your Facebook Updates

  Want to get more mileage out of your Facebook Fan Page? We all do. Without spending ad dollars your status updates will only reach a fraction of your fans, so I recommend that you boost your posts whenever you can. (I’ll be uncovering the pros and cons of boosted posts on Facebook in two weeks.)   I’ve…

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4 Reasons Why Your Blog Must Be Part Of Your Website

  The Case Of The Missing Blog   “Do you have a blog?”   Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on:   At our first meeting I have…

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How To Write A Blog Post In 10 Simple Steps

I have a confession to make. I used to hate, hate, hate writing blog posts. It was once one of my most dreaded tasks. Blogging is an important part of marketing these days, so I had to find a way to make it a lot more fun and pleasant. That involved creating a formula to follow every time. This formula…

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How To Use Blog Categories and Tags The Right Way

Blog categories and tags are the tools used to organize content for your readers. Whether you’ve been blogging for a while or in the process of just getting started, you are going to have to make some decisions about them. It’s easy when you think of categories as your blog’s ‘Table Of Contents”.   How To Use Blog Categories  …

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5 Easy Blog Writing Tips For Optimizing Your Posts

If you blog for your business, it’s likely part of the reason you are doing so is to make sure that Search Engines (especially Google) can find your web page when someone is searching for some answers that you can provide. So, if you are one of those people whose eyes glaze over when someone utters…

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The Difference Between Articles and Blogs

“Is there a difference between articles and blogs?”   This was posed to me today by one of my clients and it is a really good question. Many of you may appreciate having this cleared up for you. I’m often guilty of swapping the word “article” for the phrase “blog post” myself, however, there are essential…

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15 Easy Ways To Come Up With Powerful Blog Topics

“A blank piece of paper is God’s way of telling us how hard it is to be God.”– Sidney Sheldon   Do you struggle to come up with blog topics that are fresh, engaging, and sharable? When you write a blog post once a week, once a month, or even only once a quarter, this part…

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Use These Magic Words For Irresistible Blog Headlines

Greetings!   In my relentless quest to provide you with quick and easy blogging tips, I have put together a “cheat sheet” of some of the most powerful words that you can use in your blog headlines. These are magic words that will help to get your content read. Some of them even have been scientifially tested!…

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The Difference Between a Blog and a Newsletter

…and do you need both? If you’ve been publishing a newsletter every month for years, you’re probably wondering if you also need a blog. If you’ve been blogging, you may have asked yourself if you should also be sending out a newsletter. What’s the difference between a blog and a newsletter, anyway? When you look…

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