ATTRACT YOUR IDEAL CLIENT BLOG


4 Crucial Reasons Why Your Blog Must Be Part Of Your Website

By Betsy Kent | Sep 14, 2015

  The Case Of The Missing Blog   “Do you have a blog?”   Whenever I sit down with a new client that’s one of the first questions I ask. You may thinking…”Betsy, you should have checked the client’s website before the meeting.” And you’re right. But read on:   At our first meeting I have…

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Facebook Tip: How To Unannoyingly Post Business Content On Your Personal Profile

By Betsy Kent | Aug 25, 2015

If you’re like me (and most entrepreneurs) you have become Facebook friends with many people that you know through business such as colleagues, past clients and even new prospects. Wouldn’t it be great if you could post business content on your personal profile and have it delivered only to the friends you know through business?…

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3 Time-Saving Social Media Tools That You’ll Love

By Betsy Kent | Aug 14, 2015

  Do you worry about keeping up with social media for your business when you’re away for an extended length of time? Well, you’re not alone. I just finished a vacation. When you’re self-employed and manage your own marketing it’s rather hard to devote entire days just to fun. But I did manage to stay away from my computer for nearly the…

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How Blogging Transformed A NYC Dentist Into A TV Star in the UK

By Betsy Kent | Aug 6, 2015

Sometimes a content marketing strategy gets some pretty unexpected results. But when a blog post gets a New York City dentist into a Google commercial on TV in the U.K., well, it’s something pretty rare. About five years ago I took on a new client, Dr. Michael Sinkin. Dr. Sinkin is a dentist in New York City…and he had…

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The Very Best Time To Send Email Campaigns

By Betsy Kent | Jul 28, 2015

    The optimal time for you to send out your email marketing campaigns (or blasts) may be much different than what you imagine. Instinctually, you may feel that your subscribers are more likely to read emails in the early morning, before their business day starts. But readers rarely behave the way you expect them to (or the way you…

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The Best Way To Post Blogs On Facebook

By Betsy Kent | Jul 21, 2015

The stats are in. The vast majority of Facebook users get there through a mobile device (usually a phone). The huge shift from desktop usage to mobile usage is serious for your marketing, especially if you use Facebook to get your blog content in front of ideal customers. I’ve experimented with a number of options and I’m convinced (for the time being at…

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A Really Quick Way To Follow Facebook’s 20% Rule

By Betsy Kent | Jul 14, 2015

Have you ever placed a Facebook ad or set up a boost only for it to not be approved because your ad image is more than 20% text? It’s very frustrating, especially because often you don’t find out ’til many hours after you have submitted it. The best thing to do is be sure your ad images follow Facebook’s 20% rule…

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4 Surefire Clues You Need A New Website

By Betsy Kent | Jul 7, 2015

If you’re like most entrepreneurs, you’ve been busy building your business and haven’t thought much about your website in a while. If your site hasn’t been touched in a couple of years or more, it may actually be hurting your company, rather than helping it. While you’ve been focusing on growing your company a lot…

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My $1.00 Facebook Post Boost & The Surprising Results

By Betsy Kent | Jul 2, 2015

  I’ve been asked my opinion about the Facebook post boost option nearly every day in the past few months. There is a lot to say about Facebook advertising in general, which I expand on below; but before I do, here’s a little background on what’s been going on recently with business Pages:   These days,…

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Are You In Digital Denial?

By Betsy Kent | Jun 25, 2015

  You’ve worked hard to build your business and you love what you do. Every day is a new opportunity to meet new customers and transform their lives. You’ve spent a lot of time getting to this point, and you’re very proud of what you’ve accomplished. Then one day you do a Google search for…

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