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How To Screw Up Your Webinar – In 4 Simple Fails

By Betsy Kent | Dec 15, 2015

      Ever had this experience? You’re doing pretty well with one strategy, but then you notice that someone in your field is using a different strategy…and she’s getting unbelievable results. You are intrigued. You think to yourself, “I’m going to try it her way; because if she gets the crazy results that she…

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online marketing mistakes, betsy kent, be visible

5 Common Online Marketing Mistakes (& How To Avoid Them)

By Betsy Kent | Nov 23, 2015

When I started my career in online marketing there weren’t a lot of people to learn from. I learned by research and testing. And you can be sure I made a ton of online marketing mistakes. I want to share some of the mistakes I made with you. And I’m going to show you specific…

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social media marketing during disaster, be visible, betsy kent

3 Ways To Handle Social Media Marketing During A Disaster

By Betsy Kent | Nov 17, 2015

In the aftermath of the attacks in Paris this past Friday, I made a decision to step back from social media marketing for a few days. It felt uncomfortable to be promoting my business while the western world was in shock. Unfortunately, there have been countless times in the past few years when I have felt…

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The Pros and Cons of Facebook Lead Ads, Be Visible, Betsy Kent

The Pros and Cons of Facebook Lead Ads

By Betsy Kent | Nov 10, 2015

I’ve been a big fan of Facebook for a very long time. Heck, I even bought stock in the company! But lately I’ve been advising my  small business clients to use Facebook only when they have something to promote and some ad dollars to back it up. Facebook’s unsurpassed targeting capabilities make it an awesome place to…

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The 2 Ways TO BOOST a facebook post

The 2 Ways To Boost A Facebook Post

By Betsy Kent | Nov 6, 2015

Last week I attended a Facebook marketing webinar presented by Mari Smith. Mari is a super popular speaker on the social media circuit and a huge advocate of Facebook marketing for small businesses. In fact, this year Facebook hired Mari to be their representative on a multi-city roadshow called Facebook Boost Your Business. If there’s…

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The Secret Formula for Email Subject Line Length

By Betsy Kent | Oct 29, 2015

Is there a correlation between your email subject line length and the percentage of people that open your emails? If you’re like me, you would probably say yes. On mobile phones in particular where long subject lines are cut-off, it would make sense that a shorter subject line would result in a higher open rate. Note:…

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how social media can hurt your business, social media marketing, betsy kent, be visible

How Social Media Can Hurt Your Business

By Betsy Kent | Oct 16, 2015

  Social media. The wondrous tool that has revolutionized the way the world communicates. Savvy marketers recognized its power early on. Social media agencies were formed. Social media “gurus” emerged. Everyone dove in; even mom and pop businesses created business pages. After all, who could resist the instant gratification all those thumbs-up, shares and comments from real people in…

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A Surprisingly Simple Way To Use LinkedIn For Marketing

By Betsy Kent | Oct 14, 2015

It’s a super powerful platform for B2B companies yet most businesses are only scratching the surface of how to use LinkedIn for marketing. But hey, we’re busy! So here’s a way you can easily take advantage of LinkedIn’s enormous reach without spending a lot of time or energy: re-post your blogs on LinkedIn’s article publishing platform.…

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The 5 Best Content Marketing Tips of September 2015

By Betsy Kent | Oct 6, 2015

Hey all you fledgling (and experienced) content marketers out there! I’m talking to you – if you fit into any of these categories: you have a website, you use social media marketing, you write a blog, or send emails to promote your business. So…that’s pretty much everyone who landed on this blog post.   At the beginning…

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Facebook Ads – What’s Working Now?

By Betsy Kent | Sep 25, 2015

Facebook is putting a lot of effort into trying to entice small and medium sized businesses to use the advertising platform. It’s a slow and tedious climb for a number of reasons, but two issues stand out. Facebook itself is doing a poor job of helping customers with ad creation (if you’ve been trying run ads or…

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