ATTRACT YOUR IDEAL CLIENT BLOG


3 Secrets About Your Ideal Client You Probably Don’t Know

By Betsy Kent | Jun 28, 2016
ideal client, betsy kent, be visible, blog school

Hello brilliant business owner! How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well guess what? I’m going to share a few of my secrets about your ideal client that could actually make this happen. It’s likely that you “know” who your ideal client is,…

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Can’t Verify Your Facebook Business Page? Try This:

By Betsy Kent | Jun 14, 2016
WHY CAN'T YOU VERIFY YOUR FACEBOOK BUSINESS PAGE, betsy kent, be visible, blog school

Urghhh…social media can be SO frustrating! Even for someone like me. I use it for marketing my own business and I also teach other business owners how to use it. But sometimes I get really mad. The changes. The glitches. The time spent trying to figure things out. And no social media platform can be…

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Is Online Marketing A Waste Of Time?

By Betsy Kent | Jun 7, 2016
Is Online Marketing A Waste Of Time

As a successful business owner you likely have a zillion things on your to-do list. I know I do. Before diving into online marketing efforts such as blogging, using social media or building an email list, you need to know if it’s really worth it to your bottom line. So, let me ask you a question. If…

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Why You Should Verify Your Facebook Business Page Now

By Betsy Kent | May 31, 2016
Verify Your Facebook Business Page, betsy kent, be visible, blog school

  Are you too busy running your business to keep up with all the changes on social media? Well, you can relax because as an online marketing expert that’s my job! When I come across something you need to know about I post it here on my blog. I recently discovered something really powerful that I recommend…

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Can a Headshot Write a Blog Post?

By Betsy Kent | May 24, 2016
7eb3a418-ba18-431f-a1e6-06b7f3196896

[This is a guest post by Alyssa Peek of Peek Photography.]   By Alyssa Peek When I first saw the words “Be Seen, Be Heard, Be Chosen” on Betsy Kent’s website, I knew I had to meet her! Our mutual friend,  Marilyn Sygrove, recently introduced me to Betsy. Marilyn is the founder of Sygrove Associates Design Group, which…

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How You Can Create Winning Email Subject Lines

By Betsy Kent | May 17, 2016
How You Can Create Winning Email Subject Lines

  In last week’s post I gave you a challenge. (In case you missed it, click here to read.) I asked you to guess which email subject line resulted in more opens from two recent email blasts we sent. Did you guess right? Here are the winners: Campaign #1 A. Why You Don’t Need A Blog…

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How To Test Your Email Subject Lines

By Betsy Kent | May 10, 2016
how to test your email subject lines, betsy kent, be visible, blog school, a/b test

    Have you ever sent out an email blast that was opened by only a fraction of the people on your list? Argghh. It’s happened to me and I know how it feels. It’s a bummer when you worked hard to create stellar content that only a people read. Are you talking to air? Well,…

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Why You Don’t Need A Blog Calendar

By Betsy Kent | Apr 26, 2016
blog calendar

I teach a course in business blogging, so it would be natural to assume that I have a well-organized blog calendar packed with inspiring topics all tightly scheduled well into the future, right? Well, I don’t.     The truth is, I’ve attempted to use a blog calendar many times over the past few years. I’d invest hours into set-up and schedule a…

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The Difference Between a LinkedIn Update and a LinkedIn Post

By Betsy Kent | Apr 12, 2016
Difference between LinkedIn update and a LinkedIn post

The other day one of my long-time clients asked me to explain the difference between an update and a post on LinkedIn. I was so glad she did because I was confused for a while and I thought you guys may be, too. As it turns out, if you blog for your business and don’t use LinkedIn Posts you’re missing out…

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3 Reasons Why Blogging is Smart for Business

By Betsy Kent | Mar 22, 2016
blogging is good

When you hear the word blogging, what’s your first reaction?  Is it Urghh!? I can understand that. But let me assure you that blogging does not have to be a pain in the you know what. Blogging is smart for business and here are 3 reasons why: Reason #1 – Blogging nurtures relationships with potential customers. The…

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