ATTRACT YOUR IDEAL CLIENT BLOG


Test, Analyze and Act!

By Betsy Kent | Feb 10, 2009

If you’re a business owner, it’s likely that you want the world to know that you are the best at what you do. You know that your competitors are using Google to market their services, but would it work for you? The answer is: maybe. The secret is: you can test it very quickly and…

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Internet Marketing helps businesses survive economic crisis

By Betsy Kent | Jan 26, 2009

It’s hard to ignore all the bad news out there. But two recent articles tell me that not only am I in the right place but that my clients are, too. From the New York Times: Most retailers, online and offline, appear to be feeling the pain from the rotten economy. But, of course, even…

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How and Why to use Twitter

By Betsy Kent | Dec 16, 2008

Lots of people ask me why they should be using Twitter. The New York Times published a great blog about using Twitter for your small business. And here is a terrific video called Twitter in Plain English. Twitter seems to be a great way to communicate…and I want my clients to do more of that. But, keeping…

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Just Breathe

By Betsy Kent | Nov 26, 2008

If you pay attention (or even if you are not paying attention) images of soup kitchens and men in suits and top coats selling pencils on the sidewalk dance around in your head (instead of sugar plums this year). And, as a business person, you may be tempted to hold your breath and hyperventilate your…

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Google SearchWiki Debuts

By Betsy Kent | Nov 26, 2008

The long anticipated Google SearchWiki has launched. Google calls it “a way for you to customize search by re-ranking, deleting, adding, and commenting on search results.” Now you can move pages that you like to the top of the page, or even add a new site. You can add your own notes and delete results…

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Congrats to Dragon Search Marketing

By Betsy Kent | Nov 25, 2008

Our good friends and colleagues at Dragon Search Marketing are moving into new offices. Congrats on their new digs!

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The Power of “Being There”

By Betsy Kent | Nov 18, 2008

The beauty of paid search is that it can be adjusted so fast and so easily that I can help my clients respond to whatever is happening in their business. Here is an example of why it is so important to “Be There” when people are looking for your business’s services on the web. I…

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4 simple, easy, free and fun things you need to do for your business right now!

By Betsy Kent | Oct 30, 2008

I am helping my friend and colleage Elizabeth Beskin of Fifth Avenue Digital get ready for the annual BizBash Event StyleExpo on Wednesday here in NYC. She is gong to be speaking to a group of event planning professionals about how they can use Social Networking to help build website traffic and credibility with Search…

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The Importance of Security in E-Commerce

By Betsy Kent | Sep 21, 2008

Recently I was given the opportunity to collaborate on an interactive marketing program for a small garment manufacturer that just launched their first e-commerce site. The client wants to start selling their products direct to the consumer immediately, rather than continuing to depend upon the retail stores who are their traditional customers, and who are…

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Who Needs a Search Engine Marketing Consulting Firm?

By Betsy Kent | Apr 1, 2008

If you have a small business (a small business is generally defined as having under 100 employees, see: http://en.wikipedia.org/wiki/Small_business), you may not think you would need to hire a search engine marketing consulting firm. However, the fact that more and more businesses every day are marketing their products and services online, most small businesses are…

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