Elevator Speech Tips For Entrepreneurs

By Betsy Kent | Oct 15, 2016

  Have you ever become tongue-tied when someone asks, “So, what do you do?” Have you stumbled over your words then walked away feeling like you just botched a great business opportunity? In marketing-speak how you respond to that question is called your elevator speech. The only thing stopping you from taking advantage of those quick…

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The Secret To Using LinkedIn For Blogging To Expand Your Reach

By Betsy Kent | Oct 4, 2016

  LinkedIn is a super powerful platform for B2B companies, yet most businesses are only scratching the surface of how to use it for marketing. But hey, we’re busy! But here’s a secret you may not know: when you use LinkedIn for blogging you can reach a lot of people who you are connected with, but who…

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How To Get Your Website To Show Up On Google – For Small Businesses

By Betsy Kent | Sep 7, 2016

If you’re wondering how to get your website to show up on Google, you’re not alone. More than half of all buying decisions start with Google for consumer and business purchases. Google is our encyclopedia, how-to manual, and international Yellow Pages all wrapped into one. It’s natural that every business wants to show up on Google.…

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What’s the Difference Between a Tagline and a Brand Promise?

By Betsy Kent | Aug 31, 2016
what's the difference between a tagline and a brand promise, betsy kent, blog school, be visible

The best way to differentiate your business from the pack is to be crystal clear about your marketing message. But what does that mean? Do you need a tagline? Do you need a brand promise? And what is the difference between a tagline and a brand promise? Let’s get this cleared up… The Difference Between a Tagline…

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3 Steps To Develop A Brand Promise for Your Small Business

By Betsy Kent | Aug 24, 2016
3 Steps To Develop A Brand Promise for Your Small Business (1)

One 20th of a second. That’s how much time we have to convince our ideal client that she’s in the right place when she lands on our website. Yes, attention spans have become that short! I’ve been an internet marketer for over ten years and if I could give every small business just one piece of advice, it would be this: Develop…

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What is a Brand Promise & Does Your Small Business Need One?

By Betsy Kent | Aug 17, 2016
what is a brand promise, blog school, ideal client, betsy kent, be visible

What is a brand promise, you ask? A brand promise is the statement of your company’s unique value and the benefits of doing business with you. It conveys to your ideal client why your business is his or her perfect choice. And it’s a pledge that you will fulfill your promise. A strong brand promise…

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The Difference Between Categories & Tags in WordPress Blogs

By Betsy Kent | Aug 9, 2016
categories & tags in wordpress blogs

A topic that causes a lot of confusion for business bloggers and a question that comes up frequently in my online course, Blog School, is this: “What’s the difference between categories and tags in WordPress blogs?” Yep, it is a little tricky. If you simply perform a Google search to try to get the answer you’ll likely get results that don’t…

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A Simple Blog Template for Compelling Business Blogs

By Betsy Kent | Jul 26, 2016
blog template Be Visible

In my Blog School course, I teach business owners how to create and publish blogs to be used as marketing tools. The goal of business blogs is to attract an audience, engage them and nurture them into paying clients and customers. But because blogging can seem like a daunting challenge, I’ve created a simple blog…

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Instant Pants

By Betsy Kent | Jul 12, 2016
black and white mens pants

I come from a family of retailers. When my grandfather emigrated from Poland to the United States he somehow found his way to Akron, Ohio where he opened a small tailor shop. That was in 1926. My father and uncle took over the business in the 50’s and under their management it grew and grew. This…

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How To Recycle Your Blog Posts

By Betsy Kent | Jul 5, 2016
recycle blog posts, blogging, online marketing, betsy kent, be visible, blog school

Here’s a great tip to get more mileage out of your marketing: recycle your blog posts! If you’re like most business owners you only have time to create about one blog post a month. But that doesn’t mean that you only have one piece of content to share during the month. The smart way to blog for marketing…

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