ATTRACT YOUR IDEAL CLIENT BLOG


Social Media Marketing: The Cool Brand Factor

By Betsy Kent | Aug 9, 2010

How brands and businesses use Social Media has everything to do with how the decision makers use Social Media themselves. People in business who have grown up using Facebook, for example, understand that the Social Media is not just a useful tool, but it’s the way people define themselves in front of their peers. And…

Read More »

Simply Put: Why People Love Facebook

By Betsy Kent | Jul 29, 2010

We love Facebook because it makes it easier to share information with more people at the same time than any other tool we have. Why is that so revolutionary? Because a family photo, an event you’re attending, an accomplishment you’re proud of, something that drives you crazy, your latest purchase, the song you’re listening to, the meal…

Read More »

Zipcar Does Social Media Right – My Experience

By Betsy Kent | May 23, 2010

The other day I tweeted this about the fact that I had waited too long to book a Zipcar for the Memorial Day weekend: @BeVisible no cars left for mem day at Zipcar  Well, guess what? I got a call from Todd Lieberman, the fleet manager for Zipcar in NYC. He said that he understood…

Read More »

Do our Tweets Reflect our Culture?

By Betsy Kent | May 17, 2010

When I was in college, I studied Anthropology. I guess you could say that the study of human nature is my first love. All these years later, I find that I am still interested in how human beings create communities and behave inside them. And I have discovered that Twitter is an incredible snapshot into…

Read More »

Twitter is the New News

By Betsy Kent | Apr 15, 2010

I spent the day yesterday helping my good friend Elizabeth Beskin at The Ultimate Engagement Bridal Event in Manhattan. Besides being one of the best friends a girl could have, Elizabeth is also a brilliant and inspiring business owner. She runs two flourishing photography-related companies, Fifth Avenue Digital and The Album Boutique, yet somehow, she also found time to plan,…

Read More »

I Hate Writing Blog Posts!

By Betsy Kent | Mar 5, 2010

Today is Friday March 5 and this is the first blog post I have written since December. You may be wondering, “why the long hiatus?” Is it because I’m really busy? Well, I am busy, but that’s not it. Is it because I have nothing to say? Nope! Got plenty to say. The reason I…

Read More »

Social Media Helps NYC Dentist get New Patients

By Betsy Kent | Dec 3, 2009

How can Social Media help my business grow? This is a question I get asked a lot. And I can quote lots of examples of how businesses are successfully using Facebook, Twitter, and LinkedIn. But use Social Media to grow a medical practice? That may seem a little far-fetched, right? I have a client who…

Read More »

Your Brand is what Your Customers Say It Is

By Betsy Kent | Nov 22, 2009

More Insights from The Gravity Summit in NYC “The key to WOM (word-of-mouth marketing) is NOT to make the brand look good – it’s making someone look good to their social network while they are talking about your brand.” explained Mike Lundgren from VML at last week’s Gravity Summit in New York. “Consumers trust other…

Read More »

Is Twitter Here to Stay?

By Betsy Kent | Nov 17, 2009

Insights from The Gravity Summit in NYC I hear this all the time: “If Twitter doesn’t start making money soon, it won’t be around for very long.” Yes, Twitter is a great tool. I spend hours upon hours using it for my own company and for clients. But I don’t really care if Twitter is here to…

Read More »

Social Media is Sexy

By Betsy Kent | Nov 14, 2009

Social Media is Sexy By “sexy” I mean alluring and enticing. And Social Media is just that for marketers. It’s immediately accessible. It can give you instant feedback. It enables you to touch your customers individually. Public usage is growing like wildfire. It’s fun! In the past year I have attended countless workshops, seminars, and programs to…

Read More »