ATTRACT YOUR IDEAL CLIENT BLOG


The Anatomy of a Facebook Timeline

By Betsy Kent | Mar 16, 2012

The Anatomy of a Facebook Timeline Facebook is replacing Business Pages with Facebook Timeline for Business. In order to help with this transition to Facebook’s latest change I’ve broken Timeline for Business into a few simple steps. Your Facebook Timeline will be the first page the public will see (fans and non-fans) so you’ll want…

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Facebook’s Timeline & What it Means for Your Brand

By Betsy Kent | Mar 1, 2012

This article, written by Karen Lewis of Simply Amusing Designs, appeared on March 1, 2012. It’s a simple overview on the big changes that will affect Facebook Pages on March 30. Karen is a great designer and a really smart cookie and I think you will find this explanation very easy to understand. You can link…

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What Facebook Can Tell Us about Our Country

By Betsy Kent | Dec 4, 2011

I manage many different Facebook Pages for my clients. For one client in particular (a consumer packaged goods company) every now and then a status update generates comments that really touch my heart. I want to share some them with you: “Fill in the blank: All I want for Christmas is __________________________.” Peace of mind…

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The New Google Analytics

By Betsy Kent | Nov 17, 2011

Anyone who works with me knows that I love analytics. Messing around on Google Analytics is what I think is fun. But up until now the data from Google Analytics left a lot of stones unturned. Google announced today that they are unrolling a new Google Analytics platform that promises to be really effective at…

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The Social Media Dilemma for Businesses

By Betsy Kent | Nov 8, 2011

  Every week I speak to business people who are facing the same dilemma. They keep hearing that they should be using Social Media* for Business, but they have no idea WHAT that really means. Facebook? Twitter? YouTube? Blogging? And even if they did know HOW, they don’t know WHEN they’d have the time for it. And…

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Facebook Changes: Why the Anger?

By Betsy Kent | Sep 23, 2011

Facebook rolled (some say “steamrolled”) out major platform changes this week, in case you haven’t noticed! Those of us in the industry knew they were coming, although most of us didn’t know exactly what all the changes would be. Facebook has the right to make changes on their platform. Some industry folks see all the…

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Personal Branding 1940s Style

By Betsy Kent | Sep 3, 2011

  There is a lot written about Personal Branding these days. Some people think it’s a new concept; made possible by the opportunities we have on the web with social media platforms. In reality, from PT Barnum, to the Kardashians, personal branding has been with us since we’ve had media. Back in the 1930’s &…

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What is a QR Code?

By Betsy Kent | Aug 24, 2011

You have probably noticed these little white squares with black patterns on them appearing on bus kiosk ads, in magazines, and even on billboards. And there’s a good chance that you don’t know what they are and if you are supposed to do something with them. You may have even wondered if they are secret communication…

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Why Do I Need a Business Blog?

By Betsy Kent | Jul 5, 2011

“Why Do I Need a Business Blog?” It’s a question I hear over and over again from new clients, and I don’t blame them for asking! What’s a “blog” anyway? Some people hear the word “blog” and immediately think of The Huffington Post or Perez Hilton.com. With that in mind, it’s easy for me to understand why many businesses…

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Facebook Privacy Settings, How to Change Them

By Betsy Kent | Jun 21, 2011

Many of you have asked me how to adjust the privacy settings for your Facebook personal profiles. Facebook tends to make changes to this feature a lot, so it’s good to go in every now and then and make sure your are set the way you want them. Here’s a Step-By-Step guide to customizing your privacy…

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