ATTRACT YOUR IDEAL CLIENT BLOG


One Thing You Can Do Right Now To Improve Your Online Visibility

By Betsy Kent | Nov 9, 2012

A reported 97% of consumers search for local businesses online. Have you ever Googled yourself or your business? If you’re not so pleased with the results, not to fear:  here’s a suggestion for you to improve your online visibility right now: Set up your Google Plus (Google+) Local profile page It’s Google so it will appear in Google…

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Phil Gerbyshak

5 Reasons All Business Owners Must Speak or Not Be Heard

By Betsy Kent | Nov 5, 2012

We are happy to introduce you to Phil Gerbyshak: Social Media, branding, and business coach, chief connections officer, master public speaker, published author, blogger extrordinaire, and so much more! His guest blog for Be Visible provides 5 highly accessible and critical reasons why as a business owner it’s a great idea to embrace public speaking to supercharge…

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Hashtags – The Do’s and Dont’s

By Betsy Kent | Oct 25, 2012

#HashtagsAreEverywhere. You may have even noticed that many TV commercials are now showing hashtags (like #OldNavy) and networks themselves are now embedding hashtags (i.e. #NBC) right into their normal programming – but to what end? Hashtags are being used on many Social Networks; but on Twitter, where they originated, hashtags are used to build a…

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Social Media for Business Owners

By Betsy Kent | Oct 9, 2012

An Interview with Elizabeth Beskin of 5th Avenue Digital Social Media marketing can sometimes be a dilemma. How much time and energy should be invested? It is an ongoing question especially for businesses that have flourished and grown without Facebook, Twitter, etc. Many of our clients at Be Visible fit into just that profile. Meeting…

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How to Update to the New Twitter Design in 4 Easy Steps

By Betsy Kent | Sep 26, 2012

In a surprise move a new Twitter design for all profile pages was just launched. It features a header image similar to Facebook’s Timeline cover photo. We highly recommend updating your profile to this new design for 3 reasons: To make sure all of your online profiles are consistent with your branding. To ensure that…

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How To Use Facebook Offers for Business Pages

By Betsy Kent | Sep 24, 2012

In May of 2012, Facebook introduced a new feature for Facebook Business Pages called “Facebook Offers.”  We read a lot of articles about the success of Offers, but the feature seemed to only be available for brick and mortar retailers. As of last week Facebook Offers became available for all Pages with 400 or more fans. So,…

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How to Use Promoted Posts to Rock Your Facebook Page

By Betsy Kent | Sep 4, 2012

In May 2012 Facebook announced a new advertising option for brand and business Pages, the “Promoted Post”. You may have noticed that last winter Facebook significantly reduced the percentage of fans that see your Page updates. Now, when you post a status update on your Page it will be served up only to approximately 16% of…

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11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

By Betsy Kent | Aug 13, 2012

I had to share this article from Inc.com with you. It resonates with me especially because Be Visible has been in the position to help a number of our clients “clean up” Social Media programs and profiles that were set up by well-meaning, but inexperienced employees and interns. Social Media may indeed be the world in which…

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5 Easy Ways To Use Images To Market Your Business

By Betsy Kent | Jul 23, 2012

Social Media marketing has a new darling: Images! It’s not that brands haven’t been using all kinds of photos and artwork all along, but suddenly the power of images to create engagement is really being embraced. With Pinterest bcoming the third largest social network practically overnight, and brands on Facebook seeing success with all kinds…

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Why Your Business Needs a Mobile Website

By Betsy Kent | Jun 27, 2012

Have you looked at your company’s website on a smartphone or tablet lately? Chances are you may find that the experience is, well, not very good. You’d be hard pressed to find a business these days that doesn’t have some kind of website (unlike 5 years ago when I started in this industry), but invariably…

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