ATTRACT YOUR IDEAL CLIENT BLOG


My Business Blog: What Should I Write About?

By Betsy Kent | Mar 26, 2013

A frequent question that I get from many of my clients (with a lot of trepidation) after they have decided that they do want to have a business blog, is this: “What in the world should I write about?” Regardless of what your goal is for having a blog, my advice is, don’t try to…

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Business Blog Success – Case Study

By Betsy Kent | Mar 8, 2013

At Be Visible, we use many different tactics to help our clients reach their goals. For many of the small businesses we serve, one of the biggest struggles is how to drive traffic to their website without investing thousands of dollars in advertising. While we believe very strongly in Search Engine marketing, for some types…

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The Mobile Web - Local Searches Conducted From Smartphones

The Mobile Web: 10 More Incredible Facts You Probably Didn’t Know

By Betsy Kent | Feb 14, 2013

This is the second in a series about how the Mobile Web, mobile user behavior, mobile websites, and mobile devices are changing the ways businesses communicate with their customers and vice versa. You can read the first blog here: The Mobile Web: 10 Incredible Facts Your Probably Didn’t Know. 10 Incredible Facts About The Mobile…

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Mobile Website

5 Things To Consider Before Building a Mobile Website

By Betsy Kent | Feb 6, 2013

2013 is the year when use of the Internet on mobile devices surpasses that of desktops and laptops. We are hurriedly getting our clients up to speed by creating mobile versions of their websites. Since only 20% of business websites are optimized for mobile, we know that this will help our clients stay ahead of…

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bank-on-rain, multiple screen

Wherever You Are, However You Engage – One Seamless Experience

By Betsy Kent | Jan 18, 2013

This is a guest post by our dear friend and colleague Caroline Di Diego, known to most of us as CASUDI. She is a brilliant film producer and has been involved in web design since 1997. It’s Not About Being on the Same Page; It’s About Being on the Same Screen! Have you ever thought…

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The Mobile Revolution – Mobile Websites – Explained

By Betsy Kent | Jan 9, 2013

The Mobile Revolution. We’ve been anticipating it for years and now it’s officially here. Smartphone usage is up by 50% just since 2011. 90% of us have our phone within reach 24/7. And in 2013 mobile phones will surpass PCs as the primary means of accessing the Internet. So, if you haven’t begun thinking about…

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Get Started with Twitter Advertising

How To Advertise on Twitter

By Betsy Kent | Jan 3, 2013

A while back, I was scanning my Twitter newsfeed when I saw a tweet from Twitter themselves incentivizing users to try their first $100 worth of Twitter advertising for free. At Be Visible, we are always looking to try and test new tools for our clients, so naturally we dove right in. Here’s what we…

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The Mobile Web: 10 Incredible Facts That You Probably Didn’t Know

By Betsy Kent | Dec 10, 2012

The latest big disruptor in our digital world is going to be (and already is) the staggeringly rapid increase in the use of mobile devices. For everyone involved in marketing, this is something that we have to educate our clients and ourselves about. Because more than anything else right now, this shift affects every business’s…

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Diane Epstein, Tunespotter, Be Visible Blog

Should You Hire An Outside Social Media Agency?

By Betsy Kent | Nov 15, 2012

Ever since brands and businesses began to embrace Social Media there has been a lot of discussion around whether it is more effective to build an in-house team or to outsource Social Media services. As a seasoned Advertising and Marketing executive, our friend Diane Epstein has worked at big agencies and small ones –  most…

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