ATTRACT YOUR IDEAL CLIENT BLOG


7 Features That Your Business Blog Should Have

By Betsy Kent | Mar 18, 2014

There are many reasons that you may be considering (or already have) a business blog on your website. Perhaps you simply want to drive traffic to your website or sales page. Or maybe you want to constantly keep your content fresh. You may want to establish yourself as a thought leader in your field or…

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How To Choose A Social Media Site

By Betsy Kent | Feb 17, 2014

It’s a question that most business owners ask themselves. “How do I choose a Social Media site that will provide the best results for my investment of time, money and planning?” Facebook? Twitter? Instagram? Pinterest? LinkedIn? Each of these networking platforms has millions of users. But unless you have a multi-million dollar budget set aside…

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What Is Search Engine Optimization?

By Betsy Kent | Jan 22, 2014

If you own a website you have probably heard the phrase Search Engine Optimization (or SEO). According the dictionary, SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Rare is a website owner…

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google, guy with laptop, be visible

3 Ways That Google Keeps You Using Google

By Betsy Kent | Jan 5, 2014

Many people don’t really know what a search engine is, but they use one every day, often multiple times a day. Google, Yahoo, and Bing are the most popular search engines in the U.S., but Google has the edge, by far. Over 67% of us choose Google and most of us don’t even think about…

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fast company, belle beth cooper

Rethinking Your Social Media Strategy

By Betsy Kent | Nov 19, 2013

It’s not often that I come across an article about Social Media for business that I think is so valuable to the average business owner or marketing person that I want to share it everywhere. Belle Beth Cooper ‘s article the Fast Company ‘Work Smart” blog is one such article. The tips here, that are…

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http://www.googleplusdaily.com/2013/02/differences-google-plus-facebook.html#.UktZx2RgZZ8

A Case For Looking At Google Plus Again

By Betsy Kent | Oct 2, 2013

In 2011 when Google launched it’s own Social Media/Micro-blogging site, Google Plus (or Google+) many of my colleagues proclaimed that they were going to shut down their blogs, turn their backs on other Social Media platforms, and put all their energy into it. That’s how excited they were about it. In 2013, the general consensus is…

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Bing For Schools – 3 Reasons It's Brilliant

By Betsy Kent | Sep 11, 2013

Last night I saw a commercial for Bing For Schools. I don’t know if you saw it, too, but it ran before the president’s speech about Syria. Let me tell you why I think it’s a brilliant concept. Microsoft’s search engine, Bing, has never been able to gain a significant share of search because users have…

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How to Activate Twitter's 2-Step Verification

By Betsy Kent | May 23, 2013

After some very public hacking issues, Twitter’s 2-step verification process has been enabled for all users. It’s very simple to do, and to make it really fast and easy for you I created this 6-step visual tutorial. If you have already verified your phone with Twitter, it will take 2 mins, but if you haven’t…

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Mobile Websites Vs. Mobile Applications

Mobile Website or Mobile App? Which is Best?

By Betsy Kent | Apr 24, 2013

Ever since Be Visible started building mobile websites for clients, we have fielded this question: “What is the difference between a mobile website and a mobile app and which one do I need?” So here are the basics: The Difference Between Mobile Websites & Mobile Apps A Mobile Website is similar to any other desktop…

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