JUST ASK BETSY


3 Steps To Develop A Brand Promise for Your Small Business

By Betsy Kent | Aug 24, 2016
3 Steps To Develop A Brand Promise for Your Small Business (1)

  One 20th of a second. That’s how much time we have to convince our ideal client that she’s in the right place when she lands on our website. Yes, attention spans have become that short! I’ve been an internet marketer for over ten years and if I could give every small business just one piece of advice, it would be this:…

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What is a Brand Promise & Does Your Small Business Need One?

By Betsy Kent | Aug 17, 2016
what is a brand promise, blog school, ideal client, betsy kent, be visible

What is a brand promise, you ask? A brand promise is the statement of your company’s unique value and the benefits of doing business with you. It conveys to your ideal client why your business is his or her perfect choice. And it’s a pledge that you will fulfill your promise. A strong brand promise…

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The Difference Between Categories & Tags in WordPress Blogs

By Betsy Kent | Aug 9, 2016
categories & tags in wordpress blogs

A topic that causes a lot of confusion for business bloggers and a question that comes up frequently in my online course, Blog School, is this: “What’s the difference between categories and tags in WordPress blogs?” Yep, it is a little tricky. If you simply perform a Google search to try to get the answer you’ll likely get results that don’t…

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A Simple Blog Template for Compelling Business Blogs

By Betsy Kent | Jul 26, 2016
blog template Be Visible

In my Blog School course, I teach business owners how to create and publish blogs to be used as marketing tools. The goal of business blogs is to attract an audience, engage them and nurture them into paying clients and customers. But because blogging can seem like a daunting challenge, I’ve created a simple blog…

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Instant Pants

By Betsy Kent | Jul 12, 2016
black and white mens pants

I come from a family of retailers. When my grandfather emigrated from Poland to the United States he somehow found his way to Akron, Ohio where he opened a small tailor shop. That was in 1926. My father and uncle took over the business in the 50’s and under their management it grew and grew. This…

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How To Recycle Your Blog Posts

By Betsy Kent | Jul 5, 2016
recycle blog posts, blogging, online marketing, betsy kent, be visible, blog school

Here’s a great tip to get more mileage out of your marketing: recycle your blog posts! If you’re like most business owners you only have time to create about one blog post a month. But that doesn’t mean that you only have one piece of content to share during the month. The smart way to blog for marketing…

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3 Secrets About Your Ideal Client You Probably Don’t Know

By Betsy Kent | Jun 28, 2016
ideal client, betsy kent, be visible, blog school

Hello brilliant business owner! How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well guess what? I’m going to share a few of my secrets about your ideal client that could actually make this happen. It’s likely that you “know” who your ideal client is,…

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Can’t Verify Your Facebook Business Page? Try This:

By Betsy Kent | Jun 14, 2016
WHY CAN'T YOU VERIFY YOUR FACEBOOK BUSINESS PAGE, betsy kent, be visible, blog school

Urghhh…social media can be SO frustrating! Even for someone like me. I use it for marketing my own business and I also teach other business owners how to use it. But sometimes I get really mad. The changes. The glitches. The time spent trying to figure things out. And no social media platform can be…

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Is Online Marketing A Waste Of Time?

By Betsy Kent | Jun 7, 2016
Is Online Marketing A Waste Of Time

As a successful business owner you likely have a zillion things on your to-do list. I know I do. Before diving into online marketing efforts such as blogging, using social media or building an email list, you need to know if it’s really worth it to your bottom line. So, let me ask you a question. If…

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Why You Should Verify Your Facebook Business Page Now

By Betsy Kent | May 31, 2016
Verify Your Facebook Business Page, betsy kent, be visible, blog school

  Are you too busy running your business to keep up with all the changes on social media? Well, you can relax because as an online marketing expert that’s my job! When I come across something you need to know about I post it here on my blog. I recently discovered something really powerful that I recommend…

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