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The Simplest Blog Template for Compelling Business Blogs

By Betsy Kent | Jul 26, 2016
The Simplest Blog Template for Compelling Business Blogs

In my Blog School course, I teach business owners how to create and publish blogs to be used as marketing tools. The goal of business blogs is to attract an audience, engage them and nurture them into paying clients and customers. But because blogging can seem like a daunting challenge, I’ve created a simple blog…

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Instant Pants

By Betsy Kent | Jul 12, 2016
black and white mens pants

I come from a family of retailers. When my grandfather emigrated from Poland to the United States he somehow found his way to Akron, Ohio where he opened a small tailor shop. That was in 1926. My father and uncle took over the business in the 50’s and under their management it grew and grew. This…

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How To Recycle Your Blog Posts

By Betsy Kent | Jul 5, 2016
recycle blog posts, blogging, online marketing, betsy kent, be visible, blog school

Here’s a great tip to get more mileage out of your marketing: recycle your blog posts! If you’re like most business owners you only have time to create about one blog post a month. But that doesn’t mean that you only have one piece of content to share during the month. The smart way to blog for marketing…

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3 Secrets About Your Ideal Client You Probably Don’t Know

By Betsy Kent | Jun 28, 2016
ideal client, betsy kent, be visible, blog school

Hello brilliant business owner! How would you feel if every person with whom you have a sales conversation was 80% ready to buy? Well guess what? I’m going to share a few of my secrets about your ideal client that could actually make this happen. It’s likely that you “know” who your ideal client is,…

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Can’t Verify Your Facebook Business Page? Try This:

By Betsy Kent | Jun 14, 2016
WHY CAN'T YOU VERIFY YOUR FACEBOOK BUSINESS PAGE, betsy kent, be visible, blog school

Urghhh…social media can be SO frustrating! Even for someone like me. I use it for marketing my own business and I also teach other business owners how to use it. But sometimes I get really mad. The changes. The glitches. The time spent trying to figure things out. And no social media platform can be…

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Is Online Marketing A Waste Of Time?

By Betsy Kent | Jun 7, 2016
Is Online Marketing A Waste Of Time

As a successful business owner you likely have a zillion things on your to-do list. I know I do. Before diving into online marketing efforts such as blogging, using social media or building an email list, you need to know if it’s really worth it to your bottom line. So, let me ask you a question. If…

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Why You Should Verify Your Facebook Business Page Now

By Betsy Kent | May 31, 2016
Verify Your Facebook Business Page, betsy kent, be visible, blog school

  Are you too busy running your business to keep up with all the changes on social media? Well, you can relax because as an online marketing expert that’s my job! When I come across something you need to know about I post it here on my blog. I recently discovered something really powerful that I recommend…

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Can a Headshot Write a Blog Post?

By Betsy Kent | May 24, 2016
7eb3a418-ba18-431f-a1e6-06b7f3196896

[This is a guest post by Alyssa Peek of Peek Photography.]   By Alyssa Peek When I first saw the words “Be Seen, Be Heard, Be Chosen” on Betsy Kent’s website, I knew I had to meet her! Our mutual friend,  Marilyn Sygrove, recently introduced me to Betsy. Marilyn is the founder of Sygrove Associates Design Group, which…

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How You Can Create Winning Email Subject Lines

By Betsy Kent | May 17, 2016
How You Can Create Winning Email Subject Lines

  In last week’s post I gave you a challenge. (In case you missed it, click here to read.) I asked you to guess which email subject line resulted in more opens from two recent email blasts we sent. Did you guess right? Here are the winners: Campaign #1 A. Why You Don’t Need A Blog…

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How To Test Your Email Subject Lines

By Betsy Kent | May 10, 2016
how to test your email subject lines, betsy kent, be visible, blog school, a/b test

    Have you ever sent out an email blast that was opened by only a fraction of the people on your list? Argghh. It’s happened to me and I know how it feels. It’s a bummer when you worked hard to create stellar content that only a people read. Are you talking to air? Well,…

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