Can a Headshot Write a Blog Post?

By Betsy Kent | May 24, 2016

[This is a guest post by Alyssa Peek of Peek Photography.]   By Alyssa Peek When I first saw the words “Be Seen, Be Heard, Be Chosen” on Betsy Kent’s website, I knew I had to meet her! Our mutual friend,  Marilyn Sygrove, recently introduced me to Betsy. Marilyn is the founder of Sygrove Associates Design Group, which…

Read More »

How You Can Create Winning Email Subject Lines

By Betsy Kent | May 17, 2016
How You Can Create Winning Email Subject Lines

  In last week’s post I gave you a challenge. (In case you missed it, click here to read.) I asked you to guess which email subject line resulted in more opens from two recent email blasts we sent. Did you guess right? Here are the winners: Campaign #1 A. Why You Don’t Need A Blog…

Read More »

How To Test Your Email Subject Lines

By Betsy Kent | May 10, 2016
how to test your email subject lines, betsy kent, be visible, blog school, a/b test

    Have you ever sent out an email blast that was opened by only a fraction of the people on your list? Argghh. It’s happened to me and I know how it feels. It’s a bummer when you worked hard to create stellar content that only a people read. Are you talking to air? Well,…

Read More »

Why You Don’t Need A Blog Calendar

By Betsy Kent | Apr 26, 2016
blog calendar

I teach a course in business blogging, so it would be natural to assume that I have a well-organized blog calendar packed with inspiring topics all tightly scheduled well into the future, right? Well, I don’t.     The truth is, I’ve attempted to use a blog calendar many times over the past few years. I’d invest hours into set-up and schedule a…

Read More »

The Difference Between a LinkedIn Update and a LinkedIn Post

By Betsy Kent | Apr 12, 2016
Difference between LinkedIn update and a LinkedIn post

The other day one of my long-time clients asked me to explain the difference between an update and a post on LinkedIn. I was so glad she did because I was confused for a while and I thought you guys may be, too. As it turns out, if you blog for your business and don’t use LinkedIn Posts you’re missing out…

Read More »

3 Reasons Why Blogging is Smart for Business

By Betsy Kent | Mar 22, 2016
blogging is good

When you hear the word blogging, what’s your first reaction?  Is it Urghh!? I can understand that. But let me assure you that blogging does not have to be a pain in the you know what. Blogging is smart for business and here are 3 reasons why: Reason #1 – Blogging nurtures relationships with potential customers. The…

Read More »

3 Ways To Email Blog Posts For Engagement & Visibility

By Betsy Kent | Mar 16, 2016
email blog posts, betsy kent, be visible, blog school

Here’s a question that comes up a lot in Blog School:  What works best when emailing blog posts to your list?  Email is a proven method to get your content to your audience. But you still need visits to your website. Website visits are crucial for search engine visibility and to build deeper relationships. So what’s the solution?  Here are three ways to…

Read More »

A New Way to Build An Ideal Facebook Audience In Only 4 Steps

By Betsy Kent | Feb 25, 2016
build an ideal Facebook audience, be visible, blog school, betsy kent

The other day I discovered a feature that is a super cool way to grow an ideal Facebook audience. I am really jazzed about it and want to share it with you. As you may know, I’m all about marketing that will attract your most perfect, ideal customers. This new Facebook feature hits the nail on the head. It enables you to invite people who have “liked”…

Read More »

Tip: Are You Wasting Time? Start Marketing to the Right Audience Now

By Betsy Kent | Feb 17, 2016
ideal customer tues tip

  Are you wasting time trying to market to everyone? If so, take some time right now to identify your ideal customer. (Trust me, this was a game-changer for my biz).    Here are a couple of tips to get you started: Look over your list of current and past customers. Choose one (or two) of…

Read More »

7 Tough Business Lessons I Learned The Hard Way (so you don’t have to)

By Betsy Kent | Feb 4, 2016
business lessons, betsy kent, just ask betsy, be visible, be visible blog

2015 was an incredibly good year for Be Visible. But frankly, I’m a bit surprised that business grew so much. All year long I felt like I was tripping over myself. I had some big wins but I also made some really dumb mistakes. Because of my mistakes I found better solutions, so I want to share them with you. I hope I…

Read More »