Why You Don’t Need A Blog Calendar

By Betsy Kent | Apr 26, 2016
blog calendar

I teach a course in business blogging, so it would be natural to assume that I have a well-organized blog calendar packed with inspiring topics all tightly scheduled well into the future, right? Well, I don’t.     The truth is, I’ve attempted to use a blog calendar many times over the past few years. I’d invest hours into set-up and schedule a…

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The Difference Between a LinkedIn Update and a LinkedIn Post

By Betsy Kent | Apr 12, 2016
Difference between LinkedIn update and a LinkedIn post

The other day one of my long-time clients asked me to explain the difference between an update and a post on LinkedIn. I was so glad she did because I was confused for a while and I thought you guys may be, too. As it turns out, if you blog for your business and don’t use LinkedIn Posts you’re missing out…

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3 Reasons Why Blogging is Smart for Business

By Betsy Kent | Mar 22, 2016
blogging is good

When you hear the word blogging, what’s your first reaction?  Is it Urghh!? I can understand that. But let me assure you that blogging does not have to be a pain in the you know what. Blogging is smart for business and here are 3 reasons why: Reason #1 – Blogging nurtures relationships with potential customers. The…

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3 Ways To Email Blog Posts For Engagement & Visibility

By Betsy Kent | Mar 16, 2016
email blog posts, betsy kent, be visible, blog school

Here’s a question that comes up a lot in Blog School:  What works best when emailing blog posts to your list?  Email is a proven method to get your content to your audience. But you still need visits to your website. Website visits are crucial for search engine visibility and to build deeper relationships. So what’s the solution?  Here are three ways to…

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A New Way to Build An Ideal Facebook Audience In Only 4 Steps

By Betsy Kent | Feb 25, 2016
build an ideal Facebook audience, be visible, blog school, betsy kent

The other day I discovered a feature that is a super cool way to grow an ideal Facebook audience. I am really jazzed about it and want to share it with you. As you may know, I’m all about marketing that will attract your most perfect, ideal customers. This new Facebook feature hits the nail on the head. It enables you to invite people who have “liked”…

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Tip: Are You Wasting Time? Start Marketing to the Right Audience Now

By Betsy Kent | Feb 17, 2016
ideal customer tues tip

  Are you wasting time trying to market to everyone? If so, take some time right now to identify your ideal customer. (Trust me, this was a game-changer for my biz).    Here are a couple of tips to get you started: Look over your list of current and past customers. Choose one (or two) of…

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7 Tough Business Lessons I Learned The Hard Way (so you don’t have to)

By Betsy Kent | Feb 4, 2016
business lessons, betsy kent, just ask betsy, be visible, be visible blog

2015 was an incredibly good year for Be Visible. But frankly, I’m a bit surprised that business grew so much. All year long I felt like I was tripping over myself. I had some big wins but I also made some really dumb mistakes. Because of my mistakes I found better solutions, so I want to share them with you. I hope I…

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How To Make Business Blogging Easier: Procrastinate More

By Betsy Kent | Jan 25, 2016
How To Make Business Blogging Easier: Procrastinate More, Betsy Kent, Be Visible, Blog School

Procrastination is bad, right? Our parents and teachers drum that into our heads. In fact, when you enter the word “procrastination” into Google you have access to all kinds of advice about how to stop your procrastinating. Here are just a few: The Procrastination Doom Loop—and How to Break It Understanding and Overcoming Procrastination Procrastination: Why You Do It,…

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Something Is Changing

By Betsy Kent | Jan 19, 2016
be visible, be visible associates, betsy kent, blog school

  The Only Thing You Can Be Completely Certain About Is That Everything Changes In the past few months I’ve noticed a perceivable buzz in the air around my business, Be Visible. It’s as if there’s a current vibrating in the background and that current is bringing me the best new customers I could ever hope for, almost…

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How To Screw Up Your Webinar – In 4 Simple Fails

By Betsy Kent | Dec 15, 2015
webinar, betsy kent, screw up webinar, be visible

      Ever had this experience? You’re doing pretty well with one strategy, but then you notice that someone in your field is using a different strategy…and she’s getting unbelievable results. You are intrigued. You think to yourself, “I’m going to try it her way; because if she gets the crazy results that she…

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