Betsy Kent

Imagine how you would feel if
prospects came to you
already excited & ready to buy.

When you finally realize that you don't need to reach everyone, you discover that you just need your  ideal clients. But one of the hardest things for businesses to do is to get totally clear about who their ideal clients really are. Attract Your Ideal Client is the only learning program of its kind for that guides you through the process of identifying your ideal client and aligning your website, your marketing and your networking to connect to that exact person.

You may think it's crazy to build your business around the persona of just one type of person but in fact it's the key to a profitable and sustainable business.

Attract Your Ideal Client is a great choice for you:

  • You are launching a new business and want to start out of the gate on the right track.
  • You are a seasoned entrepreneur tired of flip-flopping about your ideal client.
  • You are working on a website and don't know what to put on it.

Getting Totally Clear
About Your Ideal Client
Is The Key To
Building A Profitable
and Sustainable Business

Gaining an intimate understanding your ideal client - her motivations, her loves, her hates, her needs, how she lives, and what she wants more than anything else in the entire world - the first step in connecting with her.


When asked to describe their ideal client, most people hesitate or just ramble on for ten minutes. Here's why:

  1. We are too emotionally invested in the conversation; we try
    to adjust our answer to what we think our listener wants to hear.
  2. We depend on instinct rather than facts - we've never
    identified our ideal client using real data.
  3. We are scared we're going to miss opportunities
    if we take a stand for one specific type of client.

You're already great at what you do. Imagine if your website had been engineered to attract and delight the people who immediately see value in what you offer and who are able and willing to pay you for it.

So, How Does The Program Work?

First, you will be guided through The Ideal Client Identification Formula  and discover the 36 essential characteristics that define your ideal client. Next, you'll create your unique Ideal Client Prototype - the foundation of your business. Then, you'll use your ideal client prototype to:

  • Craft brilliant text for your website that informs your ideal client (in a split second) why your business is her or his perfect choice.
  • Develop a vivid elevator speech that feels comfortably authentic every time and is irresistible to the people you want to attract.
  • Align your website content, write blogs, craft emails and marketing messages to be laser-focused on your ideal client.
  • Relax into it and watch your client base materialize. You'll get your fees and change the world! .

There are hundreds, if not thousands, of your ideal clients out there who need your help, especially if you have a virtual business. 

The facts are:

Prospects aren't that interested in what you do -
they're interested in what you can do for them.

When you are totally clear about your ideal client, it's
simple to clearly articulate why he or she should
do business with you.

Specialization is the key to profitability.


Most business websites will tell you all about what the business does - but not who they do it for. Visitors are left to try to figure that out by themselves and they usually simply leave. This program shows you how minor changes to your website text can be the difference between "Oh, this is a nice looking website" and "Oh, this is for me!" Which do you want??

The Training:

1. First you will drill-down to your perfect-fit client using The Ideal Client Identification formula.

2. Next, you'll create a precise and detailed ideal client prototype including a narrative and photos (my secret sauce).

2. Then you'll create your company's unique brand promise. It's a statement that says "I get you. Come in!"
Most businesses don't even need a new website to incorporate their new brand promise.

3. Craft an elevator speech that transforms conversation into lead generation. You never know when you're going to meet an ideal client.

4. Finally, you'll get training on ideal client-focused website content, blogs, emails, and social media. You'll know how to infuse everything you do for your business with the wants, needs, and desires of your ideal client.


It's easy to be distracted by the latest “foolproof” marketing training, or a guru who promises that if you just follow her formula, you’ll become a multi-millionaire, too.

This Works Faster & Better !

BetsyI'm Betsy Kent and I've been a successful internet marketer since 2008. I work with new entrepreneurs and seasoned business owners who want to be laser-focused on attracting tons of their perfect-fit clients but don't have the words to use to get them to yes.

I have created website copy, blogs and emails for hundreds of small business owners and I know this to be true: when you know exactly who you want to attract; when you have identified that person in minute detail; when you are clear and delieberate in your marketing; your ideal clients SHOW UP!

That's why I created Attract Your Ideal Client that includes the Ideal Client Identification Formula & Prototype Model I created to use for my own business and for my private client. So you can do it for yourself.

Once you have “nailed” your ideal client prototype (you’ll even know what brand of car she drives), I will teach you how to develop your own content marketing strategy so you literally attract your ideal clients. Yes, I said attract! You stay still and they come to you. (Because your perfect clients and customers are on the web right now, looking for you.)

Here’s some of the marketing brilliance I'm sharing in this training:

  • How to create a compellingly powerful brand promise for your website that articulates what your ideal client is thinking.
  • How to use your Ideal Client Prototype to create emails and social media content that speak directly to your perfect-fit clients.
  • How to use free tools on the web to find out what your ideal clients actually for and how they search (the exact words) so your website will be findable.
  • How to read your website analytics so you know exactly what’s working (and what’s not).

And you get plenty of personal attention, too. 

A Learning Approach Designed For Your Busy Life

  • Video lessons you can attend anytime/anywhere
  • Mindset & implementation exercises and worksheets
  • Live weekly review classes via easy to use Zoom conference system
  • Two 1.5 hour private sessions with me (no expiration dates)
  • Engagement with a motivated & creative community of entrepreneurs

Each week a new lesson is released that is jam-packed with the how-tos and  and also the why-tos! I show you how to magnetize your business to attract your ideal clients and the underlying reasons for each action. All lessons are accompanied by a thoughtful and slightly challenging assignment to be completed before a group live review and Q&A session.

You'll also join the private forum where you communicate with your learning partners and ask me anything. The live weekly calls are the most valuable piece of this program. But never fear! If you have to miss one, they're all recorded and available within 24 hours after the live sessions.

And here’s something special: As an Attract Your Ideal Client attendee, you'll get two 1.5-hour private sessions with me. You can use your sessions to work on any aspect of your ideal client discovery or marketing strategy. What makes this even more unique is that there are no expiration dates on private sessions. Use them right away or later on - when you need them.

Who this is for:

  • You just left the corporate world to venture out on your own as an entrepreneur and you want to leap out of the gate on the right track.
  • You're a seasoned business owner who is ready to take the next step in your growth and you want to see fast results from your networking and marketing.
  • You've watched free webinars or taken online courses but things just aren't falling into place. You know something fundamental is missing.
  • You want to learn on your own, with a group, and get the personal attention you need, when you need it.

Who this is not for:

  • You want to attract as many different types of clients as possible. 
  • You're looking for tactics right now, instead of strategy. 
  • You would have to beg, borrow or steal to find the money to invest in training.

What’s the return on your investment?

  • You will easily attract your most high value clients.
  • Your sales conversations be fruitful because prospects will already be excited and ready to buy.
  • Your website and marketing is transformed into a lead generating tools while you go about the business of running your business.

"Betsy, you are a trailblazer. I now have the critical keys to market directly to my most ideal of ideal clients, and then tie it all together in my online and offline marketing so I'm always speaking from the same side of my mouth. The return on investment from your course is unshakable."

- Nadine Nicholson, Me Jane, Calgary, Alberta

One more time, here’s what’s included

  • Get Totally Clear On Your Ideal Client has two modules each comprised of 4 lessons and 4 live online masterminds. Each lesson is pre-recorded with a video and an accompanying assignment. Depending upon where you are in the growth of your business you may opt for one module to get started.In case you are wondering there are bonuses, too!
  • Up to 3 hours of private coaching sessions with me with no expiration dates. Value: $350/each
  • Full video library of online marketing how-tos compiled from ten years of digital marketing experience (such as How To Run A Low-Cost Facebook Community Building Ad). Value: $2,000
  • Membership in my private forum The Visibility Lab - keep your ideal client-focused marketing chops sharp - even after you graduate.

Questions? Here are some answers:

So, when does this start?

The next session begins at the end of January 2017. To get enrollment information, click on the link below.

What if I'm really busy and worried that I can't do the work?

No problem. Every lesson is pre-recorded. Learn on your own time. Use the weekly live sessions for Q&A. Going on vacation? No worries! Want to review the class later on? Just click. Need to catch up? Meet with me!

What if I don’t love learning in a group?

Many people feel this way. That's why I offer this program privately, too. 

I’m just getting my business started, is this program premature for me?

No way! If I had this training when I first got started, I’d be retired by now!

How much does the program cost?

Nothing! No really. It's a very small investment compared to the huge way it's going to impact your bottom line. And because I'm an entrepreneur and I understand cash flow, you can choose from a number of payment plans.

What if I just want to talk about my ideal client but don't want to buy?

Just click on the link below to set up a private conversation with me. If you're not my ideal client or if it's not the right time for you...we'll figure that out together.

This training is all about growing your business faster, easier and making it more fun. You’ll easily be able to apply your new knowledge to your own unique business.

Can You Wait?

This program is most valuable when it's kept small and intimate. That way everyone gets some personal attention. Most students feel the impact on their business before they even finish the course. So if you're motivated, don't wait - contact me now!



Press the button and together we'll figure out if
Get Totally Clear About Your Ideal Client is right for you.

attract your ideal client, betsy kent

Liz Glasgow

"Betsy, you are a trailblazer. I now have the critical keys to market directly to my most ideal of ideal clients, and then tie it all together in my online and offline marketing so I'm always speaking from the same side of my mouth. The return on investment from your course is unshakable."

- Nadine Nicholson, Me Jane, Calgary, Alberta

Liz Glasgow

After last week's session, I sat down and thought about a bunch more blog post topics, based on what our ideal clients were talking about. I posted the first one yesterday...and once again, your influence was GOLDEN...425+ readers, reading 100% of the just the first 24 hours!
- Jennifer Cox, National Network Of Embroidery Professionals, Kent, Oh.

Jennifer Cox
attract your ideal client, betsy kent

Liz Glasgow

This course is perhaps the single best thing we've ever done for our business and ourselves!

- Alan & Julie Ross, Alan Ross Photography, Santa Fe, NM

Liz Glasgow

Even though I had done a lot of "ideal client" work, I found myself still struggling to come up with the right words and I couldn't understand why. It wasn't until I took Betsy's program that I figured out my problem. All of a sudden the words and ideas just flowed and I found I had a ton to say, and had lots of ideas for blogs, ads, and products. It is beyond amazing to stop struggling with my words, really develop a connection with my ideal clients, and finally make some great money!

- Sara Sherman, Single Moms Ask Sara, Columbus, Ohio

sara sherman
attract your ideal client, betsy kent

Debra Boulanger

Whether you are a one woman show, or leading a mature enterprise, Betsy has the strategic vision and practical know-how to help you leverage the multitude of social and interactive marketing tools to grab the attention of your audience.

- Debra Boulanger, GVP End User Programs Marketing, Gartner; founder of “The Great Do-Over”

Liz Glasgow

I am so happy that I finally defined who my ideal client is! Having the opportunity to identify who I want to target is going to be extremely instrumental moving forward as an Interior Designer and small business owner. This knowledge will be very beneficial as I re-design my website and marketing collateral.
- Alana Humphries Alana Humphries Interior Design, Calgary, Alberta

alana humphries
attract your ideal client, betsy kent

Liz Glasgow

My very first blog  post after taking this course generated more publicity than any for the past three years.

- Liz Glasgow, The White Cabinet, Greenport, NY

attract your ideal client, betsy kent

Elizabeth England

After taking the course, I implemented a schedule for blog posting that has been awesome for our growth. Any company that wants to implement a digital strategy or program would be wise to consult with Betsy ASAP!

- Elizabeth England, Marketing Director, Fusion Physical Therapy & Sports Performance