A Case For Looking At Google Plus Again

In 2011 when Google launched it’s own Social Media/Micro-blogging site, Google Plus (or Google+) many of my colleagues proclaimed that they were going to shut down their blogs, turn their backs on other Social Media platforms, and put all their energy into it. That’s how excited they were about it.

In 2013, the general consensus is that Google Plus is easy to use and has a lot of great features, but that no one uses it. That no one uses it is not necessarily true. In a recent article in Google Plus Daily Paul Maplesden puts forth a strong case for using Google Plus and he shares a nice comparison with Facebook. It’s worth a read. (link to full article at the bottom).

Some Data about Google Plus:
As of May 2013, it had a total of 500 million registered users
Was used by 30% of smartphone users between April–June 2013, making it the fourth most used app.

From Paul Maplesden:

  • Facebook focuses on connecting you with your existing friends and your relationships with them
  • Google Plus helps you build new connections, find interesting people and discover content that can surprise and delight you
That’s not to say that Facebook can’t help you discover new things, or that Google Plus can’t help you stay in touch with your current friends, far from it. Plus, Google Plus doesn’t have paid advertising or promoted posts. Here’s the comparison:
http://www.googleplusdaily.com/2013/02/differences-google-plus-facebook.html#.UktZx2RgZZ8
Read the entire article here: Google Plus Daily

Sources:
http://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5
http://www.businessinsider.com/google-smartphone-app-popularity-2013-9#infographic

Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

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