15 Great “Take Aways” from the Cool Twitter Conference NYC

I attended the Cool Twitter Conference in NYC today. It was a really great group of people in a small venue that allowed a lot of sharing of ideas and getting to know each other. The speakers included a writer, a music exec, a mobile cupcake shop entrepreneur, the social media director of a popcorn manufacturer, and more (see link below for list of speakers). Each one of the speakers had a great story about how Twitter is an integral part of their growth.

Here are 15 “take-aways” that I think are worth sharing especially for any of you “newbies” who are just getting started.

  • Social Media is all about providing great content in order to promote your biz, because nobody likes to be “pitched.”
  • Being genuine and providing value is of utmost importance in all Social Media avenues.
  • Because a reciprocal relationship already exists on Twitter, you can get immediate feedback about your brand.
  • Social media drives conversions through brand awareness.
  • Social Media is the convergence of PR, customer service, and marketing.
  • Figure out what value you can offer your followers that no one is giving them now.
  • Social media is not a one-night stand…it’s a long-term commitment.
  • Make a list of your strengths and then figure out how to use them in your tweets.
  • How can you develop relationships on Twitter? Educate, Engage, and Entertain.
  • How does Social Media help business? People like working with people they trust and admire…you can gain trust & admiration through Social Media.
  • Use Twitter to find other businesses to collaborate with in related fields.
  • Twitter is the bridge; it’s all about the human connection.
  • There are visionaries and there are executors. Twitter is the bridge that links them.
  • Think about incorporating images into your Twitter streams, and video, too.
  • Fun is a critical component of Social Media!

The speakers at today’s conference were: (follow them!)

Lev Ekster
CEO The Cupcake Stop @Cupcake Stop

Alecia Dantico
Social Media Marketer @GarrettPopcorn

Cathy Scott
True Crime Author & Journalist @CathyScott

Stacy Cromidas
Scholar, Lawyer, Investor, Director, Volunteer, Facilitator
Supreme Court Network        @stacy_92037

Tamar Weinberg
Founder
Techipedia & Author of The New Community Rules (O’Reilly, July 2009) @tamar

Michele Mattia
Founder & Life Design Coach @lifes_dash

Scott Lackey
Co-Founder & Strategic Director
Jugular: A Communications & Content Creation Company @scottlackey

Elizabeth Beskin
Owner 5th Avenue Digital @photobiz

Michael Admani
President of A&R
A&R Mike Admani LLC @michaeladmani

Kevin Swanepoel
President The One Club @oneshow

I highly recommend Cool Twitter Conferences for anyone who is using Twitter or who is trying to figure it out. Check out the schedule at: http://www.cooltwitterconferences.com/

Betsy Kent

Betsy Kent

I work with ambitious entrepreneurs and businesses to uncover exactly who their ideal customers really are, what they want more than anything else in the world, and the perfect words to use on their websites, in their marketing, and when they talk about their business. I've guided hundreds of clients through my signature process and formula, and as a result, they’ve generated hundreds of thousands of dollars in new business revenue with more ease and confidence than ever before.

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